West Ham tie up three-year sponsorship deal with Alpari FX<br /> By <br> Published: 17:55 BST, 5 February 2013 | Updated: 19:18 BST, 5 February 2013 <br>

<br />FIRST AGAIN<br /><br>Sportsmail’s Charles Sale revealed the deal in his column <br> <br>West Ham have secured a new sponsorship with Alpari, a global foreign exchange broker, as Sportsmail revealed.<br><br>The deal with Alpari, who are already backing West Ham with their naming rights for a stand at Upton Park, is understood to be worth around £3m-a-year.<br><br>Alpari FX Trading will replace on-line bookmakers SBOBET on the front of the Hammers shirt and the deal takes West Ham through to the start of the 2016-17 season when they are expected to finally relocate to the Olympic Stadium.<br> Good to have you on board: West Ham signed a three-year deal with Alpari to become principal sponsor<br> <br> <br> Say cheese: Manager Sam Allardyce shakes hands with Alpari CEO Dan Skowronski<br> <br>West Ham vice chairman Karren Brady told the club’s official website: ‘We are enthused and excited to enter into this new partnership with Alpari.

This landmark deal, along with a host of other significant strides forward our business has made recently, is yet further evidence of the growth we have witnessed and I can only see things getting better.'<br><br>‘This partnership demonstrates Alpari’s belief in our vision and ambition for the club and I know they are excited about how the sponsorship can build their brand.'<br><br>Commercial Director Barry Webber added: ‘A lot of hard work has gone into the completion of this Agreement and we are delighted to have stepped up our relationship with Alpari.<br><br>‘We have all enjoyed working with the team at Alpari so far and we look forward to working with them to maximise this new partnership in key international territories.'<br> New look: West Ham’s shirt sponsor will change from SBOBET to Alpari after a three-year deal was struck<br> <br><br /><br> RELATED ARTICLES

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