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GMB Gorilla recommends using the actual date of incorporation or that the location opened. This is not a field that Google normally displays prominently. If you’re a young business, no need to swing from the trees. There’s something to say about longevity; it usually means the business is doing something right. GMB Gorilla recommends highlighting the unique aspects of your business and convey what makes you stand out. Google does often show content found in the Business Description within the local pack, so while you don’t have to go full SEO on it, be descriptiv

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